print | Vauxhall wants to sell more cars. That won't come as a surprise. The way Vauxhall wants to accomplish its target is new. So far Vauxhall has improved on existing models to keep customers satisfied. Those who owned a Corsa or an Astra, would buy a new model a few years later. With the "Adam", Vauxhall opted for a new approach: this extravagant model has been designed to attract new customers to the brand. Will the Adam succeed?
download PDF (680 KiB)