24 January 2020
17 December 2019 |
Two facts about the Kia XCeed. First: the car was designed by accident. Second: now that the XCeed is a fact, Kia expects sales will exceed all other versions of the Ceed. How can a car be designed by accident? And how can this accidental design be successful?
Above average of average size
16 October 2019 |
SUVs are popular. And Mazda seizes that opportunity by introducing a compact and a big SUV: the CX-3 and the CX-5. Now a mid-size SUV is added: the CX-30. Is there really space for yet another SUV? And does this newcomer have what it takes to become as popular as the other Mazda SUVs?
Tesla Model 3
And that's three
7 June 2019 |
From the very start, Tesla had a plan. The first step was to build an image by introducing a cool sports car. The second step was to make money by selling a big luxury car. The final goal was step 3: improve the world by offering an affordable electric car for the masses: the Model 3.
Small is beautiful
28 April 2019 |
Those looking for a compact car, usually look for an economic car. The model that offers the best value for money, will be the model of choice. However, Audi is a premium brand. That means it's not about economy, but about quality, image and refinement. Can the new Audi A1 still be a rational choice?
19 February 2019 |
SUVs are popular. If a carmaker wants to be successful, it has to offer an SUV. Seat already did so with the compact Arona and the mid-size Ateca. Now Seat adds a big SUV: the Tarraco. This doesn't just complete the line-up of SUVs, it also introduces a new top model. Does the Tarraco convince as the ultimate Seat?
Information is power
4 February 2019 |
Information is power. In other words: if you know all the facts, you'll be successful. Kia saw at an early stage that SUVs would be popular. At the same time Kia realised that diesel was on the decline and alternative energy sources would gain in popularity. That's why Kia introduced the Niro Hybrid: an SUV that combines an internal combustion engine and an electric motor. After this temporary solution it's now time for the next step: the fully electric Niro.
Was good, is better
17 November 2018 |
Carmakers all have their own visions. By emphasising of sportiness, design or safety they each have a clear image. Kia does things differently. Kia listens to the market and builds exactly the car the customer wants. How does the all-new, third generation of the Ceed distinguish itself?
29 October 2018 |
Would you like to know what the motoring world looks like next year? Then go to a motor show. Would you like to know what the industry will look like in 5 to 10 year's time? In that case a visit to "GTC 2018" is worth while. At this conference carmakers and developers of smart computers meet. Together they develop the car of the future.
A perfectionist's dream
1 October 2018 |
An SUV is chosen as an alternative to a traditional saloon or family hatchback. A "Sports Utility Vehicle" is preferred for its functionality, but mostly to be different. And that's why every carmaker has its own interpretation of this concept. How does Audi distinguish itself with the second generation of the Q3?
Progress, but no innovation
21 July 2018 |
Ford presents the all-new Focus. For this next generation, Ford chose a new approach. In order to create the ideal car, it wasn't the engineers who made the decisions, but the customers themselves. At the same time the designers came up with a whole new look. What does the ideal car according to Ford's customers have to offer?