Tesla Model S

Print - Competing at the top end of the market requires an incredible product. The well established brands set the bar at such a high level that it is almost impossible for newcomers to acquire a market share. Yet, a small new brand named "Tesla" sees a chance. Instead of offering a new flavour of an existing product, it offers new technology that the other brands don't dare to introduce. The "Tesla Model S" is a premium, electrically-powered limousine.