Since production began in March 2015, the latest ŠKODA Superb has demonstrated the emotional power of the brand with its new design. ŠKODA has now produced one hundred thousand third generation ŠKODA Superbs. Never before has a ŠKODA showcased so much technology, space and design in one package.
There are a host of new assistance systems from higher vehicle classes ensuring increased safety, better environmental protection and higher comfort levels. The third-generation Superb is more powerful and up to 30 percent more economical thanks to the new EU-6 engines.
The success of this model has not only been demonstrated by the high number of orders, but also by receiving numerous awards such as the 'Red Dot Award' for excellent product design and the title 'Car of the Year' in many European countries.
Since 2001, the ŠKODA Superb model family has crowned ŠKODA's range. This ties the Czech automaker to its tradition of prestigious vehicles such as the Laurin & Klement FF, dating back to 1907 which was the first eight-cylinder model in Central Europe. In the 1920s, the first president of Czechoslovakia Tomáš Garrigue Masaryk, owned the luxurious ŠKODA Hispano-Suiza; the eight-cylinder ŠKODA 860 was an impressive sight in the early 1930s. And in 1934 the first ‘Superb' rolled off the production line: the ŠKODA 640 Superb.
The new generation Superb first appeared in 2001, and customers have always appreciated this model's overall package: space, elegant design, tried and tested technology, high levels of comfort, safety, functionality and excellent value for money. The second generation arrived in 2008: A vehicle with new, versatile uses, more technology and a timelessly elegant design. The ŠKODA Superb has also been available as an estate since 2009, and the third-generation estate version of the Superb has been running off the production lines since June 2015.
At the Kvasiny plant, the company made significant investments ahead of the new ŠKODA Superb's start of production. A total of CZK 1.7 billion went into the new body-construction line alone and the Kvasiny site is being prepared for the brand's SUV campaign. By 2018, ŠKODA intends to invest a total of CZK 7.2 billion into Kvasiny and create 2,000 new jobs. The production capacity will be gradually increased to 280,000 vehicles annually. Kvasiny is one of ŠKODA's three production sites in the Czech Republic and the site currently employs more than 5,000 people, and is one of the largest industrial employers in the Hradec Králové region.