16 September 2016
 

Seat Mii

Seat unveils Mii by Cosmopolitan

16 September 2016 | For consumers looking for performance and fun, last night at Cosmo's glitzy #FashFest, SEAT and Cosmopolitan launched the SEAT Mii by COSMOPOLITAN. The culmination of an 18-month co-creation process between SEAT and Cosmopolitan's global creative team, regional editors and readers across the UK and Europe.

Designed with the tastes and preferences of Cosmopolitan's audience in mind, the Mii by COSMOPOLITAN is agile, exciting to drive and easy to park; an aesthetically pleasing car with personality. Cosmopolitan's readers participated in the process, sharing thoughts and opinions through surveys and product testing, offering feedback and ideas.

Cosmopolitan is supporting the launch with a social media campaign around the hashtag #ThisIsMii, with engaging content based on reader opinions and experiences, creating a conversation around the car, fashion, lifestyle, beauty and work, putting the SEAT Mii by COSMOPOLITAN in context with readers' lives. From the social posts, readers can click through to the SEAT website for more detailed information on the Mii by COSMOPOLITAN. Following its debut at Cosmo #FashFest, the Mii by COSMOPOLITAN will be showcased at the Paris Motor Show at the end of this month.

Seat Mii

The Mii by COSMOPOLITAN is available in two colours; Violetto and Candy White, with champagne-toned bismuth details inside and out. Candy White is a smooth tone, while Violetto has an elegant, pearlescent finish, achieved by carefully choosing colour pigments, revealing the 'flip,' or light, and the 'flop,' or dark, tones. Even its headlights have an 'eyeliner' shape, emphasised in the same way as make-up emphasises the eye. The jewelled, bi-colour alloy wheels works in harmony, offering a surprise sparkle.

The champagne-finish of the door mirrors is reflected in the interior details as well, on the air-vents, the infotainment system surrounds and in the stitching of the car, including the floor mats. Violet seats are upholstered in Alcantara, high-end, top-quality upholstery; while the ceiling is upholstered in dark tones, providing a sense of glamour. Aluminium strips in the front footwells are enscribed with "COSMOPOLITANlovesMii." The interior chrome details are matte, with the exception of the SEAT logo found on the steering wheel.

The SEAT Mii by COSMOPOLITAN launches in the UK in early 2017 with the 1.0 75 PS engine and five-speed manual transmission. The frugal engine emits 102 g/km of CO2, with fuel economy of 64.2 mpg on the combined cycle.

Seat Mii

The Mii by COSMOPOLITAN has all the elements necessary to ensure a safe and comfortable drive, from air-conditioning to "Hill Hold Control" (to prevent roll-back), as well as a list of optional extras that allows the driver to configure a Mii with rear parking sensors and a 300-watt sound system and subwoofer. And for staying connected, the new infotainment system "Smartphone integration with Drive Mii app" has a smartphone cradle integrated into the dashboard. To amplify the driving experience, the SEAT Mii by COSMOPOLITAN app, "DriveMii" (available in Play Store or App Store for Android and iOS devices) enables the driver to control the infotainment system through a smartphone.

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Websitewww.seat.co.uk
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