Speaking at the showroom grand opening, Mr Purves said: "This latest milestone is the first of several showroom openings which we announced in our Asia Pacific expansion plan at AutoChina 2008 in Beijing, earlier this year".
At the opening, Mr Purves also unveiled the new Rolls-Royce Phantom Coupé, the first time the two-door, four-seater grand tourer has been shown in Hangzhou. The most driver-oriented of the Rolls-Royce Phantom family, the car combines the design, craftsmanship and advanced engineering which has led to more new buyers embracing the brand – nearly two-thirds of the Coupé's customers worldwide have not owned a Rolls-Royce before.
Also attending the ceremony was the Asia Pacific Regional Director for Rolls-Royce Motor Cars, Colin Kelly; General Manager for Greater China, Jenny Zheng and Dealer Principal of Sime Darby Hong Kong Limited, Peter Goh.
In 2008, Rolls-Royce has a four model line-up, Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé. Phantom remains the best-selling super luxury car in the world, with sales in 2008 breaking all previous records. A new Rolls-Royce model called RR4, priced slightly below Phantom, will be launched around the turn of the decade.
Other Rolls-Royce showrooms in Greater China are located at Beijing, Chengdu, Guangzhou, Hong Kong and Shanghai.