Renault and video game publisher Electronic Arts have been working together for nearly a year, bringing their different worlds together around a common passion: cars. Sharing the tarmac with the likes of the Audi R8, BMW M6 and Porsche 911 GT2 in the new game, New Mégane Coupé can be driven by players as they dart through speedways and chase rivals in the high-speed action along more than 80 miles of road in the Tri-City Bay Area, during their undercover operations to take down an international crime syndicate.
In spite of what is likely to be a relatively modest price tag at its launch in January 2009, the racy and sporting lines of the New Mégane Coupé convinced the developers of Need for Speed to integrate it into its prestigious catalogue of the world's most beautiful cars. The developers have since been working from information provided by Renault for nearly a year to recreate the characteristics and behaviour of the New Mégane Coupé in the game.
As part of the tie-up, Renault's seductive new coupé will be exhibited alongside the Need for Speed Undercover stand at the MPH Show featuring Top Gear Live at both Earls Court (30 October to 2 November) and NEC Birmingham (13 to 16 November).
The real world version of New Mégane Coupé takes to UK streets in January 2009.Renault Koleos now as Initiale Paris
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