22 June 2022
Peugeot 408
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Peugeot 408

Peugeot launches 408

22 June 2022 - Peugeot launches the 408. The mould-breaking Peugeot 408 stands out first and foremost for its dynamic fastback silhouette and unmistakable style. The feline stance is typical of the latest Peugeot models, with its sharp lines and colour-coded grille, the latter of which blends in perfectly with the front end and showcases the new Peugeot emblem. With a height of 1.48m, a length of 4.69m and a long wheelbase of 2.79m, the new Peugeot 408 provides spacious second row seats with 188mm of knee room. The boot is also generously sized, with a maximum volume of 536 litres, which can be increased to 1,611 litres with the rear seats folded down. The Peugeot 408 will be available with a range of powertrains, including two rechargeable Plug-in Hybrids with 180 and 225hp respectively, as well as a PureTech 130 hp petrol version. All three are coupled to an eight-speed EAT8 automatic gearbox. An all-electric 408 will follow. The new Peugeot 408 will hit showrooms at the beginning of 2023 and will be sold in global markets. Initially it will be produced for the European market, at the Mulhouse production facility in France, and subsequently in the Chengdu factory, in China, for the local market.

Combined with Peugeot's feline characteristics, the design language of the new 408 is in keeping with its innovative concept as a top-of-the-range C-segment fastback. It is characterised by a particularly sharp treatment of the surfaces, which is particularly noticeable at the rear, at the end of the roof, the boot lid and at the base of the wings, creating a multifaceted design that plays with the light.

Peugeot 408

The 408 is based on Peugeot's multi-energy EMP2 V3 (Efficient Modular Platform) architecture, with a long wheelbase of 2.787m providing generous rear seat space. Its overall length is 4.690m and the 408 measures 1.859m wide, with the mirrors folded in.

The tracks are wide, measuring 1.599m at the front and 1.604m at the rear, with rim sizes up to 20 inches. Although raised, the Peugeot 408 nevertheless has a slim and sporty profile, thanks to a height of just 1.48m.

At the front, the long bonnet is set between raised wings, which is characteristic of the latest Peugeot models. This stylistic choice reinforces the look at the front end while streamlining the profile. It also simplifies the outline of the bonnet, allowing the body parts to fit with absolute precision.

Advanced Matrix LED lighting technology has made it possible to design very slim headlights, while guaranteeing a very high level of performance. The light signature extends downwards with two strips of LEDs in the shape of fangs that plunge into the bumper.

The grille is focused around the new Peugeot emblem, which conceals the radar required for many of the driving assistance systems and is a sign of the 408's identity. The body-colour treatment "hides" the grille by blending into the overall volume of the bumper - a sign of a generational change and of the electrification of the Peugeot range.

Large black scoops characterise the graphic theme of the front end, visually accentuating its width and robustness. They surround and protect the light fangs by joining the black protections that encircle the body and enhance the distinctive light signature

The profile of the new Peugeot 408 is characterised by a clever division between the black and painted body parts, designed to refine its silhouette and add dynamism. It also emphasises the generosity of the passenger compartment, particularly in the side window design, which highlights the fastback shape behind the rear door.

The body and wheel arch side guards extend into a black rear bumper which, by cutting the body colour at an angle, accentuates the inverted effect of the tail. It also helps to visually absorb the rear overhang, which provides a large luggage compartment.

Disruptively styled 20-inch wheels (optional on GT Hybrid versions only) feature a geometric shape that is striking when stationary and creates a dramatic visual effect at low speeds. Their unusual design is in keeping with the new 408's distinctive design.

The rear of the roof is a particularly aerodynamically sensitive area. Here, the air flow is optimised and guided by two "cat ears" which optimise airflow towards the boot lid spoiler. The angular elements enhance efficiency and are distinctive hallmarks of the new Peugeot 408's style.

For a decade, the Peugeot i-Cockpit® has been refined and improved with each new generation. With the new Peugeot 408, it sets new standards for ergonomics, quality, practicality and technology using a new infotainment system - Peugeot i-Connect. A compact steering wheel is a feature of the Peugeot i-Cockpit and increases driving pleasure by enhancing the sense of agility and providing precision of movement. The steering wheel of the new 408 has been ergonomically optimised to accommodate controls for the multimedia system (radio, telephone, music playback) and selected driving aids, and is available with heating for ultimate comfort in cold conditions.

Located close to eye level, just above the steering wheel, the new digital instruments incorporate a 10-inch digital screen from Allure level. In GT trim, it is available with 3D technology. The digital cluster can be fully customised and has several display modes (TomTom Connected Navigation, Radio/Media, Driving Aids, Energy Flow, etc.) that can be changed directly from the control panel, so drivers can personalise the driving experience to suit an individual journey.

The construction of the new Peugeot 408's dashboard is based on a "high wind" architecture, which places the air vents in raised positions, at face level, to improve comfort.

This architecture also allows the central 10-inch touchscreen, which is positioned slightly lower than the digital instruments, to be brought closer to the driver. The system features fully configurable i-toggle switches, which are arranged below the central screen like an open book and provide an aesthetic and level of technology unique in the segment. Each i-toggle is a touch-sensitive shortcut to climate settings, a phone contact, a radio station, an application launch - these can be set to the user's preference.

One of the objectives of Peugeot's Interior Design team when designing the passenger compartment of the new 408 was to balance the space between the two front occupants. The Peugeot i-Cockpit® is faithful to the principle of a "driver-oriented" central screen, which optimises driving ergonomics without excluding the passenger.

The centre console is deliberately open towards the passenger so they can access media and navigation controls, while the car's dynamic controls are grouped together in an arch on the driver's side. The driver can choose between the various modes (Reverse, Neutral and Drive) provided by the eight-speed EAT8 automatic gearbox with a single touch.

New Peugeot 408 offers a comprehensively connected experience. Its new infotainment system is ergonomically optimised and intuitive in everyday use, offering each driver the best of the smartphone and automotive worlds combined. Each driver can define, maintain and select his or her own display, cabin atmosphere and setting preferences using one of the eight profiles that can be stored in the system.

The mirroring function wirelessly connects smartphones to the infotainment system, and it is now possible to connect two phones via Bluetooth at the same time for added convenience. Four USB-C sockets complete the Peugeot 408's connected set-up.

The high-definition 10-inch central touchscreen is fully and easily customisable, with multiple windows and intuitive widgets or shortcuts that respond just like a tablet. It's easy to swipe through the different menus from left to right, or up and down for notifications, or with a three-finger tap to bring up the application wall.

Just like on a smartphone, it is easy to return to the homepage at any time by pressing the touch-sensitive "Home" button. At the top of the screen, a permanent banner displays outdoor temperature information, air conditioning settings, connectivity data and notifications.

Peugeot i-Connect Advanced provides the ultimate infotainment experience. It is equipped with a powerful and efficient TomTom connected navigation system. The map is displayed on the entire 10-inch screen to make it easy to read and the system is updated "over the air", directly by transmitting the data via the telecoms network, so updates can be installed without the need to visit a Peugeot retailer.

The "OK Peugeot" natural language voice recognition improves safety and is easy to use. It provides access to all infotainment functions. To assist users and answer their questions, the system includes on-board documentation and tutorials.

Particular attention has been paid to the aerodynamics. Every body part has been optimised thanks to close collaboration between Peugeot's designers and aerodynamics engineers, from the bumpers, boot flap and diffuser to the body pillars, mirrors and underbody screens. In the same vein, the design of the wheels allows for superior aerodynamic efficiency and contributes significantly to the car's overall performance. These measures, combined with its low stance, contribute to a reduced frontal area (SCx) of 0.654 m2 and a low drag coefficient of 0.28.

Wheels sizes on the new Peugeot 408 range from 17 to 20 inches while the tyres are Class A rated to improve efficiency by reducing rolling resistance, without sacrificing Peugeot's instinctive handling and benchmark road holding.

Two plug-in electric hybrid powertrains are available on the new Peugeot 408:

  • HYBRID 225 e-EAT8: Combination of a 180 hp (132 kW) PureTech engine and an 81 kW electric motor coupled with the e-EAT8 eight-speed automatic gearbox (currently undergoing homologation)
  • HYBRID 180 e-EAT8: Combination of a 150 hp PureTech engine (110kW) and an 81 kW electric motor coupled with the eight-speed e-EAT8 automatic gearbox (currently under homologation)

The Li-ion battery on both plug-in hybrid versions has a capacity of 12.4kWh and an output of 102kW. Two types of on-board charger are available: a 3.7kW single-phase charger as standard and an optional 7.4 kW single-phase charger.

Estimated charging times are as follows:

  • From a 7.4kW Wall Box (32 A) with the optional 7.4kW single-phase on-board charger - fully charged in 1 hour 55 minutes
  • From a 7.4kW Wall Box (32 A) with the standard 3.7kW single-phase on-board charger - fully charged in 3 hours 50 minutes
  • From a domestic 3-pin socket using an accessory charging cable and with the standard 3.7kW single-phase on-board charger - fully charged in approximately 7.5 hours

Peugeot's 130hp 1.2-litre PureTech three-cylinder petrol engine is also available. It complies with the latest Euro 6.4 emissions regulations and combines with the eight-speed EAT8 automatic gearbox and a Start & Stop system.

All the engines of the new Peugeot 408 are equipped with the eight-speed automatic gearbox, a guarantee of peace of mind and efficiency.

The driver's seat has been awarded the AGR (Aktion für Gesunder Rücken) label by an independent German association of ergonomics and back health experts. The label recognises both the ergonomics and the range of adjustment provided on this seat. The seats are also available with 10-way power adjustment with two memory settings for the driver, six-way power adjustment for the passenger, as well as an eight-pocket air massage with five different programs and seat heating.

Rear space is particularly generous, thanks to the long wheelbase of 2.787m, which makes the new 408 the most spacious Peugeot for rear passengers: with 188mm of knee room. The rear footwell provides space for passengers to stretch their legs under the front seats and is designed to maximise freedom of movement; the design of the seats and the seat angle are intended to give passengers the opportunity to make the most of their space for optimum comfort on long journeys.

Developed in partnership with Focal, a French audio specialist, the FOCAL® Premium Hi-Fi system in the new Peugeot 408 is the result of more than three years of co-design work. Complete with ARKAMYS digital sound processing, the FOCAL® Premium Hi-Fi system includes 10 speakers with exclusive patented technologies:

  • 4x TNF aluminium inverted dome tweeters,
  • 4x woofers/mediums with Polyglass membrane and 165mm TMD (Tuned Mass Damper) suspension
  • 1x Polyglass centre channel
  • 1x Power Flower™ triple coil ovoid subwoofer

They are connected to a new 12-channel 690W amplifier. The Peugeot and Focal teams worked together to establish the optimum location for each speaker, in order to offer all passengers an immersive sound experience. On board, the soundscape is stable and precise, voices are clear and detailed, and the bass is deep and impactful.