Nissan's customer research identified a large proportion of European small and compact car buyers whose needs are not met by what they perceive to be uninspiring and unoriginal options available to them where copycat hatchbacks dominate. The Nissan Juke has been designed and developed to give customers an alternative to the traditional small hatchback in Europe.
"Nissan caught the mood of the European car-buying public with Qashqai crossover and we've worked hard to study the market in the same way for Juke to be sure we meet the needs of European customers. We're confident that Juke will bring a new generation of customers to Nissan, in the same way that Qashqai did. Our philosophy of challenging conventions with Qashqai has been a huge success. We've just reached the 500,000 landmark and we're applying many of the lessons learned from Qashqai to Juke. We're confident we'll have another success on our hands", said Simon Thomas, Nissanâ€™s European Senior Vice President for Sales and Marketing.
Juke will be manufactured alongside the Qashqai, Qashqai+2 and Note at Nissan's state-of-the-art manufacturing facility in Sunderland, Great Britain.Nissan Juke gears up for efficiency
22 September 2011