11 September 2009

Mitsubishi i-MiEV

Mitsubishi i-MiEV received 900 pre-orders in one month

11 September 2009 - Mitsubishi began delivery in Japan of its i-MiEV urban electric vehicle from this July, mainly to corporations and to local authorities. Since then, MMC has already received orders for all 1,400 units that are to be distributed during the 2009 fiscal year.

In parallel, tapping into an additional set of customers, MMC plans to start sales to individuals from April 2010. In preparation, it started to take pre-orders country wide through dealerships since July 31st of this year. At the end of August, i.e. after only a month, 900 pre-orders were already received.


MMC expects that individual customers will come from various households within various regions in Japan, owning multiple vehicles and using i-MiEV for a wide range of applications (i.e.: going to work, shopping, leisure, etc.) as their second car.

MMC has already begun sequential delivery of this fiscal year's batch from July 23rd, and has already delivered 387 units (as of August 31st).