Similar to the MINI and MINI Clubman, the MINI Convertible has long since established itself as a globally successful model. Although around 77 percent of the total sales in the production period are attributable to the five major automobile markets – in addition to Great Britain and Ireland plus the USA, these are Germany, Italy and Japan – there are only a few untapped areas on the map of the distribution network. Australia and Canada also rank among the top ten of the MINI Convertible bastions and particularly high growth rates were recently recorded in China and Russia.
The fascination of the open-top two-door automobile enchants people everywhere – irrespective of cultural differences and weather conditions. In chilly Scandinavia, almost twice as many people drive the MINI Convertible than in fair-weathered Greece; in Austria, there are at least five-times as many MINI Convertible drivers than in sunny Portugal.
Since spring 2004, the MINI Convertible has been built with three engine variants in Oxford. With more than 79,500 units, the bestselling edition was the 85 kW/115 bhp MINI Cooper Convertible, followed by the MINI Cooper S Convertible (125 kW/170 bhp), with around 56,500 units, and the MINI One Convertible (66 kW/90 bhp), with around 28,000 vehicles.