2 December 2009

Lotus

Lotus HQ is now on Google Street View

2 December 2009 - The iconic British sports car manufacturer opens its doors for an exclusive behind the scenes tour of the site and a virtual drive around the famous Lotus Test Track. Lotus invited Google to record a testing session of selected Lotus cars and to give fans of the legendary British sports car brand a chance to look around normally hidden areas of the Lotus Headquarters in Hethel, Norfolk.

On the Lotus test track, sharp eyed Street View users will spot the Lotus 2-Eleven being driven quickly and enthusiastically (just as it is intended to be!), a research and development Lotus Exige 265E which is fuelled by sustainable, environmentally friendly ethanol and a number of prototypes of the new Lotus Evora.

Lotus

Nigel Marshall, Head of Facilities Management for Lotus said: "We decided to give Street View users an opportunity to look around part of the Lotus HQ and to virtually drive the Hethel Test Track. Only a select number of drivers have driven the Lotus circuit over the years, but now anyone can get a closer look at where some of the most iconic British sports and racing cars have been tested and developed. To see some dynamic track driving of the Lotus 2-Eleven just check out the North Hairpin!"

Matthew Prestopino, Google's Head of Street View Operations in Europe said: "Being invited to come and drive alongside some of the UK's coolest cars was a real treat. This is the first ever circuit in the UK to be photographed for Street View and car fans are going to love taking a virtual tour and locating their favourite Lotus cars in action on the track".

Lotus

Users can access street-level imagery of the Lotus site by zooming into the lowest level on Google Maps, or by dragging the orange "Pegman" icon on the left-hand side of the map onto a blue highlighted road such as the Lotus test track.