Lotus brand centre opens in Paris
Lotus Paris is located at 33 Rue François 1er, close to the Champs-Élysées in the 8th arrondissement. It offers three floors dedicated to the brand's past, present and future. The ground floor serves as a street-level walk-in showcase and launch venue for the next-generation vehicle line-up; the Eletre, Emira sports car, Evija hypercar and Emeya GT. Above, the first floor is dedicated to the brand's heritage; conceived as an open-plan exhibition space and gallery, it will regularly display classic road and race cars from Lotus' 75-year history.
Finally, the basement tells the story of the brand's ambition and its plans for the future. It also includes a VIP lounge and Virtual Reality configurator to help customers discover and personalise their own vehicles, with Lotus product experts on hand to support them.
To celebrate its opening, which takes place during Paris Fashion Week 2023, Lotus Paris will host the European premiere of Emeya. It is the company's first four-door hyper-GT, unveiled earlier this month in New York.
Lotus has started customer deliveries of Eletre in Europe and has this month expanded its business across the continent, launching new commercial operations in Denmark, Austria and Luxembourg. With the addition of these three new countries, Lotus is now represented in 12 markets across Europe. Those are UK/Ireland, Belgium, France, Germany, Italy, Netherlands, Norway, Sweden and Switzerland.