23 July 2005
Land Rover Defender

Land Rover Defender

Land Rover and G-Star present Defender Raw

23 July 2005 | Denim brand G-Star is pleased to announce a unique collaboration with Land Rover. The result of which is a limited edition Defender 110 Station Wagon: the RAW Defender.

Land Rover introduced their first multi-purpose vehicle in 1948 and have since excelled in off-road innovation and excellence. G-Star took some of the rawest and most typical elements of the denim collection and reworked the design classic Defender into a new 21st century limited edition RAW Defender.

Land Rover Defender

The RAW Defender features the specifications one would expect from the premier Sports Utility Vehicles (SUV) manufacturer, alongside the raw aesthetics G-Star are renowned for. G-Star and Land Rover share some core brand values which explains that this product fits the existing line of business of both companies. Also this collaboration further enhances G-Stars innovative stance and lateral thinking.

The RAW Defender is available in Pennine Grey, a unique color especially formulated for G-Star, and the roof is covered with brown leatherette. Furthermore, specialist touches applied both outside and in the vehicle include: spare wheel with a brown cover embellished with the G-Star logo. Radiator grill, front bumper, under shield and vents in the front wings have a special finish of punched holes. RAW Defender is emblazoned on the bonnet, side panels and front wings. Each model is numbered with its own unique serial number. The first being 3301, G-Stars production code of denim, applied with number punches.