14 November 2008


Lancia Experience now in Facebook

14 November 2008 - Lancia Experience is the new Lancia Fan page in Facebook, the biggest social network around: with over 100 million active users, it is the fourth largest site in the world for traffic, and is the most widely-used application for photo-sharing with over 24 million pictures posted every day.

After Lancia Village's experience in Second Life, here is a new official space dedicated to fans of the Lancia world and its cars of yesterday and today, while looking to the future and Web 2.0. Communication is continuously changing. This is why Lancia decided to be part of the most widespread social network of the moment, to dialogue directly with its users, especially young people who are so aware of fashions and the latest trends.


Lancia Experience contains the entire Lancia world: users can discover exclusive content on cinema, fashion, all national and international events, in addition to spots and press campaigns, thanks to photo albums and videos. And that's not all: behind the scenes and a space dedicated entirely to historic videos: an archive just a click away, to which contributions are added every day that recall Lancia's journey from its beginnings to our time. Constant updating of the content makes it a dynamic, active and continuously evolving space. Users receive a message of notification whenever a new contribution is uploaded, so fans are always up-to-date with the latest news to be discovered online.