7 December 2009

Kia Venga

Kia Venga wins design award

7 December 2009 - Not yet on sale, but already new Kia Venga has won an international design award. The stylish new B-segment MPV, unveiled at the Frankfurt Motor Show in September 2009 has been awarded the iF product design award that recognises design quality, as well as a number of other criteria, including workmanship, level of innovativeness and eco-friendliness.

Judged by an international jury of experts, the German-based iF Design Award recognised that the Kia Venga completely redefines the conventional mini-van profile of traditional MPVs.

Kia Venga

"B-segment MPVs have traditionally been the type of vehicles purchased out of necessity, they are cars of function and practicality", explains Kia Chief Design Officer, Peter Schreyer. "Now all that is about to change. With the new Venga we have designed a car that will fulfil European consumers' practical requirements, while also being genuinely desirable and fun to drive".

Launched in 1953, the iF product design prize is awarded annually and has been recognised as one of the world's most important prizes for excellence in design. The award has its origins in the product shows 'Die gute Industrieform' (Good Industrial Design) initiated by Hanover Messe and is now one of the world's largest design competitions. For the 2010 award, a total of 2,486 products were entered in 16 different categories. The Kia Venga won the 'Transportation Design' category, which includes cars, ships, trains and planes.

The official presentation ceremony for the iF product design awards traditionally takes place on the first day of CeBIT, the world's largest trade fair showcasing digital IT. The Kia Venga will receive its award on 2 March 2010, the opening day of CeBIT, when the Hanover Exhibition Centre's special feature will display all the iF award-winning products.