Publication date: 23 October 2015
Jaguar XE
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Jaguar XE

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Print - Xenophobia is the fear of strangers and anything out of the ordinary. Those buying a car, tend to stick with the well-known brands. Fair enough, because a car is expensive and should last for many years. No matter how prestigious the name "Jaguar" is, the fear of switching to something new is huge. The "XE" should make it easier to convert...