The M37 is Infiniti's most technologically advanced car with a comprehensive suite of electronic driver aids/anti-collision systems, collectively badged Dynamic Safety Shield. For the Premium models expected to be the biggest sellers, the standard Safety Shield includes a Blind Spot Intervention, a system which registers nearby vehicles and helps ensure the Infiniti cannot stray into their path.
Other debut technologies available include Active Noise Control and Forest Air, a climate control system that recreates the gentle breezes and subtle scents of an environment known to promote alertness and relieve stress. Other features common to all include: 7-speed automatic transmission, bi-Xenon lights, 10-way power front seats, reversing camera, hard disk drive (HDD) sound system and Infiniti's new Drive Mode Selector which tailors key driving parameters to Sport, Normal, Snow and Eco settings.
The M37 GT (from £37,650) puts the emphasis on greater luxury with semi-aniline leather, heated and ventilated front seats and White Ash wood trim with silver powder finish. The M37S (from £39,650) is the sporting choice, with 4-Wheel Active Steering (4WAS), sports suspension, sports seats (also heated and ventilated), gearshift paddles and 20-inch alloy wheels.
Premium versions of both the GT (from £43,000) and the S (from £45,000) come with every feature available, including the Dynamic Safety Shield package, Forest Air, a 16-speaker Bose sound system and Infiniti's Connectiviti+ information and entertainment platform comprising 30GB HDD navigation.
Premium versions also feature Infiniti's efficiency-boosting innovation, Eco Pedal. If driving too aggressively, the driver will feel the accelerator pedal 'push back' to indicate fuel is being wasted. The M37 accelerates from 0-62mph in 6.2 seconds and top speed is electronically limited to 155 mph. Fuel consumption on the combined cycle is 27.7 mpg while CO2 emissions are 235 g/km.
An M30d diesel is due in October and an M35 hybrid in spring 2011. Prices and specifications for these versions will be announced later.