11 January 2010
Ford Focus (2011 - 2018)

Ford Focus

Next-generation Ford Focus debuts

11 January 2010 - The next-generation Ford Focus makes its worldwide debut today at the North American International Auto Show (NAIAS) in Detroit. Both the four-door saloon and five-door hatchback body styles of the next-generation Focus are previewed prior to their production start for Europe and North America late in 2010 and market launch early in 2011. The new Focus will be nearly identical in all markets, with 80 per cent parts commonality around the world.

The new Focus will be one of up to 10 unique models to be built from Ford's new C-car platform, which is expected to generate total sales in all regions of two million units annually by 2012. The first of these will be the new Ford C-MAX and Ford Grand C-MAX for launch in Europe in the second half of 2010.

Ford Focus (2011 - 2018)

The new Ford Focus has been developed by a global team, led from Ford's European small and medium vehicle centre of excellence in Merkenich, near Cologne, Germany, with powertrain development led by a similar team at Ford's technical centre in Dunton, England. The vehicle has been engineered without compromise to meet all customer and legislative requirements of the major worldwide markets.

In developing the vehicle for global markets, the product team in Europe was able to call on the experience acquired from recent programs like the much-acclaimed new Ford Fiesta, and was supported by the expertise of vehicle and powertrain technology specialists located in Ford's engineering centre in Dearborn, Mich.

Ford Focus (2011 - 2018)

Engineers have updated the suspension concepts from prior models, developing optimised new designs for the 'control blade' multilink rear suspension and the semi-isolated front and rear subframes. The chassis design is complemented by a completely new Electric Power Assist Steering system, which has been carefully tuned to deliver pure and precise responses at high speed while remaining light and manoeuvrable for parking.

All global customers will benefit from the same quality of dynamic performance in the new Focus. Identical chassis and suspension architecture is being used for all markets, except for minor regional tuning differences, such as local tyre specifications.

Ford Focus (2011 - 2018)

The global powertrain lineup for the new Focus will include a range of EcoBoost four-cylinder turbocharged direct injection (DI) engines, including the 1.6-litre unit in Europe and a choice of improved Duratorq TDCi common-rail diesel engines, all of which offer reductions in fuel consumption of between 10 and 20 per cent compared to the outgoing models.

New technologies have been designed to be simple and highly intuitive to use, while enhancing both convenience and safety for the vehicle occupants including driver connect technology, MyFord, which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. MyFord is complemented by a new generation of Ford's SYNC connectivity package, which includes a voice control system, Bluetooth and satellite navigation, along with connection points for a variety of devices and media players.

Ford Focus (2011 - 2018)

The new Focus will go on sale in the UK in the first quarter of 2011.