This newcomer replaces the Ford Focus Sport, a final special edition of the previous model which has been on sale since October 2010 and reached sales of 15,000.
Nigel Sharp, Ford of Britain managing director, said: "With the high end of the new Focus range fully established, we are now making it easier for customers to get behind the wheel at the entry level - and this new Studio model is not only affordable but it is also well equipped and economical too".
Standard equipment on the all-new Focus Studio includes 16 inch sports-style alloy wheels, body-coloured rear spoiler, radio/CD player, USB connectivity, air-conditioning, electrically-operated body-coloured door mirrors with integrated turn indicators, electrically-operated front windows, Ford Easy Fuel 'capless' refuelling, and Electronic Stability Programme (ESP) with torque vectoring control.
The Studio will be offered as a five-door hatchback with 85PS 1.6 Ti-VCT powertrain, delivering 47.9 mpg. There will be three colour choices: Panther Black, Moondust Silver and Frozen White.Ford introduces new Focus RS
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