The U.S. production version will not only deliver Fiesta's acclaimed looks to a whole new audience, but also the best fuel economy of any vehicle in its segment. The familiar five-door bodystyle is joined, uniquely for this market, by a new four-door version.
Fiesta is the next milestone under the company's ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. It is already a market leader in Europe and has recently launched to rave reviews in Asia.
Extensive global research into customer preferences, conducted when planning Fiesta, clearly indicated that the desire for style topped the list of customer wants, everywhere in the world. From Europe, across North America and to the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.
The keenly-anticipated Fiesta arrives in North America with strong consumer awareness, based on the innovative 'Fiesta Movement' programme in the U.S. Over 100 social network users chronicled their experiences online of driving European specification Fiestas on American roads and generated over 675,000 Flickr views and more than 5.5 million YouTube video views.
At the heart of the Fiesta for North America is the same 1.6-litre DOHC I-4 engine that equips range-topping versions in Europe and produces 120 PS. Twin Independent Variable Cam Timing (Ti-VCT) has allowed this engine to be downsized for fuel economy, while continuously optimising camshaft phasing for throttle response, performance and flexibility.
New technologies applied to this new global engine include an advanced new front-end accessory drive (FEAD) belt, with stretchy dynamics, to improve friction. The elasticity in this new drive belt eliminates the need for a belt tensioner and contributes to overall fuel economy.
A five-speed manual transmission is standard, with gear ratios specifically selected to provide lively acceleration, but still allow exceptional fuel economy. For the North American market, and exclusive to the industry there, a new Ford PowerShift six-speed automatic transmission is also available for the first time with the new Fiesta.
Twin internal clutches keep the PowerShift in constant mesh, always optimizing for maximum responsiveness or fuel efficiency, depending on input received from the driver's foot on the accelerator pedal. The PowerShift transmission operates with sealed internal lubrication, reducing internal friction and adding to Fiesta fuel economy. The lack of pumps and hoses reduces under-bonnet complexity, saves weight and also contributes to fuel efficiency.
For confidence-inspiring on-road dynamics, the North American Fiesta shares the specially-tuned Electric Power Assist Steering (EPAS) of its European relation, which reduces complexity while saving weight and fuel. This system is speed-sensitive, providing optimised assist based on speed, cornering forces and acceleration or deceleration.
With its NVH control, Fiesta also takes interior quietness to a new level for the North American small car segment. A specially laminated, class-exclusive windscreen was chosen to help absorb and contain noise and engine noise is subdued with a bonnet lining, while enhanced door seals help keep wind noise to a minimum. Fiesta's interior quietness is boosted by special padding behind the instrument panel and foam baffles mounted inside the pillars. Even the headlining material was selected for its sound-deadening qualities.
This Fiesta is also offered with keyless entry and 'Ford Power' push button start, a feature unique within the U.S. small car segment. Drivers of all sizes can adjust the rake- and reach-adjustable steering wheel to suit their individual preferences. Ford's EasyFuel Capless refueling system, another North American industry-exclusive, is also standard equipment.Ford Fiesta celebrates 40 years
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26 September 2008