Firefly
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Print - In China, Nio has a very good reputation. It is a truly premium brand that is bought not only for its quality, but also for its image. In Europe, building a good image is a lot harder because the cards here were dealt long ago. To still establish itself in Europe, Nio is introducing a sub-brand: Firefly. It promises the premium quality of Nio, but in a smaller package at a lower price. Is that too good to be true?
