7 July 2017
Fiat 500

Fiat 500

Two-millionth Fiat 500 delivered

7 July 2017 | The Fiat is celebrating two million units sold just days after marking its 60th anniversary. The total of six million cars sold in sixty years of history is obtained by adding the over four million units sold of its 1957 forerunner: this alone is indicative of the impact of the Fiat 500 on society and explains just why the car has entered collective imagination worldwide, embracing four generations of motorists.

Reaching the resounding round figure of two million cars sold is particularly significant, considering that the result was achieved just 10 years after its launch and reflects the global success of the car. Sold in 100 countries worldwide, the 500 is Europe's number one city car, leading the market in eight countries and ranking in the first three in six more, experiencing constant growth in sales since 2007 and with 80% of sales made outside the home market. 200,000 cars have been consigned to customers since 2007 in Germany alone.

Fiat 500

So it is no coincidence that the 2 Millionth car sold was actually delivered to Germany. The Fiat 500 is the model with the fastest year-on-year (2017 vs 2016) market share growth in that country and is among the top 10 in the A segment. Furthermore, the 500 is the FCA brand car with the highest customer satisfaction rating in Germany, and the same applies to all 500 family products, which have higher customer satisfaction levels than the benchmark German competitors in their respective segments.

The purchaser of car number two million is called Melanie, and she is a nursery-school teacher from Munich; an authentic Millennial, constantly looking more to the future than to the past, just like Fiat 500. The chosen car was a Fiat 500S, the new sporty version characterised by bold looks and packed with appealing standard equipment. It is true to itself but also as connected as ever, with UconnectTM 7" HD LIVE touchscreen infotainment system implementing the new smartphone integration systems, Apple CarPlay and Android Auto.

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