4 September 2009

Fiat 500C

Giant Fiat 500C on display on London's Oxford Street

4 September 2009 - The second leg of the giant 500C's European tour has just ended in London. The giant 500C is a 17-metre long and 6-metre high model, featuring a spectacular projection of the sky on the inner lining of the car's roof.

The original event entitled "The Big Smile" took place from 28th August to 2nd September at Parklife, a special 4,000 m2 venue on Oxford Street, one of the busiest shopping streets in the world, which sees over 2.4 million passers-by a week and a generous 272 double decker buses passing every hour.

Fiat 500C

Almost 50,000 visitors saw it over six days, and more than 2,600 of them entered the '500one', built entirely out of fibreglass, to savour the thrilling experience of a trip amid the stars and planets. But that's not all. More than 10,000 web users visited the website dedicated to the event, including the photogallery of "Smile & Win", the on-line competition with a fabulous weekend in a 500C up for grabs for the most beautiful smile captured on board the new car.

An extraordinary success, which rewarded the 5:1 scale model and the charming location in London's city centre: a genuine park at the centre of the English capital. A summer atmosphere was recreated here thanks to the huge lawn dotted with plants, deckchairs and kiosks, in addition to examples of the Fiat 500, Fiat 500C and Fiat 500 by Diesel.

Fiat 500C

After Paris and London, the tour of the giant 500C will end in Berlin at the end of September.