19 May 2011
Fiat 500

Fiat 500

UK prices for Fiat 500byGucci announced

19 May 2011 - The special edition of the Fiat 500 has been customised by Gucci Creative Director Frida Giannini in partnership with Fiat's Centro Stile. The 500byGucci will be available in the UK with two engines: the 1.2 litre (which will cost £14,565 OTR) and the 0.9 litre TwinAir, priced at £15,765 OTR.

Initially the new car will be available exclusively on-line. The fully automated on-line sales scheme allows customers to configure a 500byGucci, pay a deposit, order it directly from the factory, track the car's progress, make a final payment and even arrange special delivery of the car to their home.

Fiat 500

For information or to order a car on-line, customers will be able to visit Fiat.co.uk/500bygucci when it goes live later this month. This is also available as a link from the official www.500bygucci.com website.

"The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves", says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. "And the on-line sales process adds another dimension to the individuality of this special model, creating a greater sense of exclusivity and exceptional customer service".