13 April 2022
Fiat 500 electric
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Fiat 500 electric

Fiat launches 500 La Prima by Bocelli

13 April 2022 - Fiat has announced the New 500 La Prima by Bocelli. The special edition is the first city car in the world to be equipped with JBL 'Virtual Venues' technology. In order to truly test the refinement of the sound system, Fiat called upon the experience of Maestro Andrea Bocelli, the most popular living tenor in the world, and chose the upcoming new single of his son, Matteo Bocelli, as soundtrack of the special edition's communication campaign.

"The resounding success of the New 500 La Prima, the top of the range of our electric icon, made us realise that our customers desire a product that is definitely premium, Italian and iconic. In short, they want the best of Made in Italy," declared Olivier Francois, Fiat CEO and Stellantis Global CMO.

Fiat 500 electric

For its debut on the world stage, the New 500 La Prima by Bocelli is presented in a black livery and offers as standard various elements of high-end design and technology. The inimitable Fiat monogram fabric in the convertible version and the 10.25-inch high-definition touchscreen infotainment system, full LED headlights and 17-inch diamond-cut alloy wheels, the dedicated La Prima badge and premium interiors with woven dashboard and ice beige seats, with the Fiat signature.

The new version features battery range of up to 199 miles in WLTP cycle. The New 500 La Prima by Bocelli can be ordered in two body styles in the UK:convertible or hatchback and in six colours (Onyx Black, Rose Gold, Ice White, Mineral Grey, Ocean Green and Celestial Blue) starting from this quarter.