Fiat 500 (2007 - 2025)

Initially the new car will be available exclusively on-line. The fully automated on-line sales scheme allows customers to configure a 500byGucci, pay a deposit, order it directly from the factory, track the car's progress, make a final payment and even arrange special delivery of the car to their home.

For information or to order a car on-line, customers will be able to visit Fiat.co.uk/500bygucci when it goes live later this month. This is also available as a link from the official www.500bygucci.com website.

"The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves", says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. "And the on-line sales process adds another dimension to the individuality of this special model, creating a greater sense of exclusivity and exceptional customer service".