The 240 square metre Nürburgring Ferrari Store is spread over a single track-level floor. Developed entirely by the Studio Iosa Ghini, its concept sees it as much as a homage to the history and spirit of Ferrari's twin souls of racing and luxury as a straightforward store. Each area has thus been designed as a special, one-off space in which shoppers can embrace the Ferrari experience. It will offer a wide selection of products from the Prancing Horse ranges for GT car clients and enthusiasts, and Ferrari tifosi. This latest Ferrari Store will also include an elegant lounge with a business section for meetings and a relaxation area directly overlooking the track itself.
The Nürburgring Ferrari Store joins the other prestige Prancing Horse retail locations around the world, including those in Milan, Rome and Venice (Italy), London (UK), Barcelona (Spain), San Francisco and Miami (USA), Macao (China) and Abu Dhabi (UAE). It was created and will be managed by the Zender Group, which operates in the automotive sector, and has owned the official Ferrari dealership at Mülheim-Kärlich since 1981. The Ferrari Store development programme includes plans to bring the number of openings to more than 40 over the next three years in Europe, America, and the Middle and Far East.