DS No7

A new generation also calls for a new name. DS’s previous mid-size SUV was called the “7 Crossback”. The all-new model follows DS’s new naming convention and is therefore called the “No 7”. The concept, however, remains the same: with a length of 466 cm, the No 7 is between the C and D segments. It is larger than a mid-size SUV, but smaller than a large SUV.

The design is, at its core, elegant and simple. It features a sleek silhouette, a long bonnet and a wide rear end. This gives the No 7 an elegant yet muscular appearance. To convey a more dynamic feel, and to give the car the style characteristic of DS, the basic shape has been enhanced with plenty of detailing. The lines are not straight but feature a slight kink to make them more exciting. The rear door handles are a true work of art, with lines that extend right up to the D-pillar. The bodywork features numerous creases, which are further accentuated by contrasting paintwork. Finally, the lights and alloy wheels feature a multitude of fine lines, a hint to the world of fashion.

In this respect, the No7 follows the basic concept of the 7 Crossback, but the execution is new. The look is therefore more modern. And just like the other new DS models, the No7 is less ‘French’, ensuring the car appeals to more than just Francophiles. Thanks to its distinguished styling, the No7 looks larger than it actually is. Similarly, the increased glass area creates a sense of spaciousness. The side windows cover a larger area than before, and the panoramic glass roof is even 40 per cent larger.

Interior

Good to know: the No7 is not an SUV version of the recently launched No8. Under the bonnet, however, the No7 does share a platform with other Stellantis models, namely that of the Peugeot 3008/5008 and Vauxhall Grandland. However, DS has modified the platform in both length and width. The No7 therefore has a longer wheelbase and a wider rear track.

Inside the cabin, there is absolutely no indication that DS shares its technology with less prestigious brands in the Stellantis family. The interior is designed more as a work of art than as a functional space. It is upholstered in beautiful fabrics, has a high-quality finish and makes use of chic colours. However, the materials look better than they feel, and given the car’s price, that is no cause for complaint. The distinctive stitching is yet another nod to the French fashion world. Technical elements, such as loudspeakers or a display screen, are presented as decorative features, not as distractions.

Despite all the visual flair, there is plenty of space in both the front and rear. It is worth noting, however, that the electric version has a higher floor, meaning rear passengers sit with their legs raised (their thighs barely touch the rear seat) and cannot fit their feet under the front seat when it is in its lowest position. The dashboard is deliberately designed to wrap around the driver and front passenger, creating a sense of security. Even the steering wheel is a work of art thanks to its unusual four-spoke design, which also feels rather different in the hand. Because it is completely symmetrical both horizontally and vertically, it is impossible to find the neutral position by feel, and even after prolonged use, this remained awkward.

Equipment

As mentioned earlier, the No7 shares its technical platform with models from Vauxhall and Peugeot. However, what is the top-of-the-range version for those brands is the entry-level model for DS. Furthermore, everything is invariably executed in a more sophisticated manner. For instance, the infotainment system features exceptionally attractive graphics. Whilst it does have the standard functionality, thanks to attractive animations and a well-chosen layout, it still feels like a higher-quality product. The optional Focal audio system is a treat for the ears. An interesting detail: with the previous DS 7, over 33 per cent of customers opted for this Focal audio system.

Another familiar feature: the night-vision camera also makes a return in the No7, as it too was popular with customers (17%). That camera is merely the most visible element. When an animal or person actually crosses the road, a symbol appears in the head-up display, which has been found to be very useful in practice. The full-beam headlights consist of pixels, so the beam can be adjusted to suit the surroundings and oncoming traffic is not blinded. A night-time drive through a rural area proved that this makes a significant contribution to safety.

Engines

The No7 will be available as both a hybrid and an electric car. As the platform is designed to accommodate multiple powertrains, it is not possible to utilise all of them to their full potential. For example, it is not possible to create storage space under the bonnet, and the battery is not part of the load-bearing structure. However, the latter can also be seen as an advantage, as any damage to it is less costly to repair.

If an electric powertrain is chosen, the battery has a capacity of 97 kWh – a figure once again reserved solely for the very top-of-the-range models of the sister brands. Thanks to favourable aerodynamics and the use of the parent company’s latest electric motors, a range of up to 740 km is theoretically possible. This is remarkable, as most competitors with such an electric range are saloons. The No7 can cover the same distance without charging stops as the saloon, despite its taller body. Nevertheless, its energy consumption is relatively high. In very hot weather (i.e. with the air conditioning working hard), 17 kWh/100 km was the best achievable figure. With a more aggressive driving style, this rose to well over 20 kWh/100 km.

The No7 can be driven using a single pedal (press the accelerator pedal to accelerate, release it to brake). Using paddles behind the steering wheel, one can select from three levels of regenerative braking. In sport mode, the electric No7 delivers good performance. This performance is, of course, delivered in silence, but it is important to note that more expensive versions feature more sound insulation. Anyone who test-drives a top-of-the-range model and then buys a basic version may therefore be in for a disappointment.

DS does not promise extremely high charging speeds (maximum 160 kW). This is because the No7 uses 400-volt technology rather than the more expensive 800-volt technology. Nevertheless, the manufacturer states that, under ideal conditions, the battery can be charged from 20% to 80% in 30 minutes. This would correspond to a charging rate of 200 km per 10 minutes. Thanks to support for ‘plug and charge’, the No7 can share its serial number with the charging station. If a bank account number is linked to this, charging can then take place without a charging card.

Hybrid

As the No7’s platform can be fitted with a variety of engines, a mild-hybrid version is also available. The 1.2-litre three-cylinder petrol engine is effectively assisted by the electric motor, which is why the smoothness is remarkably good. However, to keep fuel consumption low, performance is modest. In sport mode, the hybrid is slightly louder and more jerky, but barely any faster.

In short: the hybrid is intended only for customers who, at any cost, do not want to drive an electric car.

Driving characteristics

Despite the fact that many brands within the Stelantis group share the same platform, each brand strives to develop its own character. DS clearly prioritises luxury and comfort. For instance, the ground clearance is low for an SUV, and the limited approach and departure angles make it clear that, despite its tall build, this is not an off-roader. DS does, however, achieve a large wheel travel by fitting long shock absorbers. This ensures comfort and a sense of spaciousness in town.

When driven dynamically, it is noticeable that the No7 leans into corners. The track width is greater than that of Stellantis’ other mid-size SUVs, and the effect of this is abundantly clear. The driver notices that the bodywork remains constantly balanced, which is why the car inspires confidence. This combination creates the refined character befitting a premium product.

Conclusion

Is the DS No7 capable of continuing the success of the 7 Crossback? After a test drive in both the hybrid and all-electric versions of the No7, the answer is: yes. This is because DS has retained the model’s strengths whilst improving and/or modernising it exactly where necessary. The No7 is therefore just as functional and well thought-out as a typical SUV, but with the refinement of “DS Automobiles”.

Over the years, DS has also gained a better understanding of what customers want. The No7 is still French, but less extravagant in order to appeal to a wider audience. After all, DS competes with run-of-the-mill brands by charging only a very modest premium.