DS

Customers who have owned a vehicle of any make for more than 90 days, which was originally registered before 31 December 2010, can trade it in and receive a scrappage allowance of between £3,500 and £5,500 (including VAT) off the price of selected new petrol or diesel powered DS cars. To qualify for the DS Scrappage Scheme, all new DS vehicles must be ordered and registered by 31 December 2017.

All vehicles part-exchanged under the scheme will be scrapped and recycled by CarTakeBack, the DS brand's approved vehicle car recycling partner in the UK.

Vehicles recycled by CarTakeBack are treated in an environmentally friendly manner, with all hazardous materials such as oil, batteries and tyres being disposed of responsibly. Processing by CarTakeBack will ensure that a DVLA Certificate of Destruction (COD) is issued for every vehicle recycled through the scheme.

The DS Scrappage Scheme cannot be used in conjunction with any other existing customer offer, however, retail customers will be able to benefit from dedicated Elect 3 PCP finance at 6.9% APR over 37 or 48 months.

The DS Scrappage Scheme will be marketed nationally and will be available at participating Dealers.

Arnaud Leclerc, DS Brand Development Director, said; "The DS Scrappage Scheme makes it possible for many owners of older petrol and diesel vehicles to upgrade to a brand new, lower-emissions DS car. The benefits extend far beyond the range of engines too, the rate of change in terms of driver aids, on-board comfort and connectivity means that renewing a pre-2011 model and moving up to a new DS now represents even greater value-for-money. This important new initiative is fully in line with DS Automobiles and PSA Group commitments to develop and promote latest-generation, more efficient models for the benefit of our customers and the environment."

A French brand born in Paris, DS was officially founded on 1 June 2014. Its ambition is to revive the tradition of premium vehicles in the French automotive industry. Inspired by the very best of French know-how, DS perpetuates the values of innovation and distinction inherited from the first DS, launched in 1955.

Designed for customers looking for a means to express themselves as individuals, the DS Collection comprises DS 3, DS 3 CABRIO, DS 4, DS 4 CROSSBACK, DS 5 and soon the all-new DS 7 CROSSBACK. The models in the DS range stand apart through their avant-garde design, refinement and attention to detail, advanced technology and dynamic serenity. Presented at the 2017 Geneva Motor Show, DS 7 CROSSBACK, the SUV by DS featuring Parisian-style innovation and savoir-faire, ushers in the second generation of DS models. With the DS 7 CROSSBACK La Première limited edition model, forward thinkers can reserve their car online or at a DS Store or DS Salon, and be the first to get behind the wheel. Committed to high-performance hybrid and electric cars, the Brand will launch the DS 7 CROSSBACK equipped with E-Tense, the hybrid powertrain by DS, in 2019.

Available from DS Stores, DS Salons and a selection of other dedicated zones within the Dealership network, DS also has flagship stores - DS WORLD PARIS and a DS URBAN STORE in the UK, located in the Westfield London shopping centre in White City.

DS also supports year-round artistic and cultural activities on the themes of fashion, design, art and gastronomy, respecting and inspired by the values of the DS line. In the UK DS Automobiles is a sponsor of Sky Arts and with gastronomy has Pascal Aussignac as its UK DS brand Ambassador linked to participation and sponsorship at Taste of London (June) and Events-in-the-Sky (held in Glasgow, London, Newcastle, Bristol & Southampton).