27 June 2022

DS 7 Crossback

DS introduces renewed 7 Crossback

27 June 2022 - The DS 7 is an evolution of the first 100 per cent DS Automobiles design revealed in 2017, DS 7 CROSSBACK. The completely new front stands out with sharper lines to develop the balance of each feature. The DS DESIGN STUDIO PARIS team worked closely with the production team at the Mulhouse, France factory.

The light signature is developing with an more expressive look. The combination of new slimmer DS PIXEL LED VISION 3.0 headlamps and DS LIGHT VEIL daytime running lights is seamless and carried out in the spirit of high fashion. The DS WINGS and the grille are larger and the valance has been redesigned with a range of colours depending on the model. The slimmer scale-like LED rear lights with a vortex effect have also been redesigned with a dark metallic finish. They emphasise the unique expression of DS 7. The boot lid and badge have been reworked with sharper lines, while DS AUTOMOBILES lettering replaces the previous 'CROSSBACK' to sign off the visually stretched rear of DS 7.

DS 7 Crossback

DS PIXEL LED VISION 3.0 introduces a new technology that adds an extra dimension to the model. The PIXEL modules on DS 7 optimise the management of light output, while maintaining three identifying modules that feature on the entire range. The PIXEL function provides optimum lighting as the light flow is more powerful, more regular and has an increased range of up to 380m on the main beam. In town the width of the beam is up to 65m. On the inner edge, two dipped headlight/sidelight modules illuminate together while the outer edge PIXEL main beam module features 84 LEDs in three rows. Lighting in corners is controlled by the intensity of the PIXEL module's exterior LEDs which is altered by the angle of the steering.

Just like the largest Paris fashion houses, DS Automobiles bestows special care on the choice of materials and how they are treated. Through upholstery interior surroundings in the DS 7 were created to make each journey different.

The DS 7 E-TENSE 225 has a PureTech 180 petrol engine and a 110hp electric motor fitted to the eight-speed automatic gearbox, with a two-wheel drive transmission. DS 7 E-TENSE 4x4 300 and DS 7 E-TENSE 4x4 360 introduce a four-wheel drive transmission with a PureTech 200 motor as well as 110hp and 112hp electric motors on each of the axles. The 360 model is tuned by DS Performance. A 130 BlueHDi power unit will also be available. A new 14.2 kWh battery gives up to 65km with zero emissions on the WLTP mixed cycle and up to 81km on the urban cycle. Charging time is about two hours on a 7.4kW charger.

The spirit of grand touring by DS Automobiles is embodied in DS 7 E-TENSE 4x4 360. To go with the rush of power (200hp engine, front electric motor with 110hp and rear electric motor with 112hp), DS 7 E-TENSE 4x4 360 enjoys special tuning by DS PERFORMANCE to optimise its energy management. It has a DS ENERGY COACH application that supports the driver improve energy recovery through braking. The chassis is lowered by 15mm, the track is wider (+24mm at the front, +10mm at the rear) and the front brakes are 380mm in diameter with callipers by DS PERFORMANCE. New 21-inch BROOKLYN wheels are added to a new Lacquered Grey colour which highlights the special curves and charisma of this model. Acceleration from zero to 62mph is achieved in 5.6 seconds and 1,000m start-stop is accomplished in 25.4 seconds.

The infotainment system is one of the biggest changes for DS 7 with the inclusion of DS IRIS SYSTEM. This new solution introduces a totally reworked interface, that is completely configurable, reactive and seamless and supported by natural voice recognition.

The redesigned 12-inch high-resolution touch screen features a menu made up of widgets for accessing all its functions with a single movement: for controlling the connected navigation, the ventilation, the digital audio sources and journey information. This big screen also enables views front and rear to be displayed, provided by new high-resolution digital cameras, and access to the Mirror Screen function over wi-fi. A new large 12-inch digital instrument panel, with displays that can be changed and personalised, features refreshed graphics with all the vital information such as energy flow on plug-in hybrid versions.

The DS 7 also offers technology for more comfort and relaxation such as DS ACTIVE SCAN SUSPENSION and DS NIGHT VISION. DS ACTIVE SCAN SUSPENSION is a camera-controlled damping system that is completely unique in its class. It adjusts each wheel independently according to imperfections in the carriageway. With DS NIGHT VISION, an infrared camera sweeps the carriageway and its edges to detect cyclists, pedestrians and animals at distances up to 100m. The driver receives the information in the new high resolution digital instrument display, reinforced by a special warning in the event of danger.

Safety is optimised with DS DRIVER ATTENTION MONITORING and DS DRIVE ASSIST level 2 semi-autonomous driving. DS DRIVER ATTENTION MONITORING analyses the driver's level of attention with two cameras. The first checks the behaviour of the car in its surroundings and the second, positioned facing the driver, diagnoses where they are looking and their face and eyelid movement which translates to the level of sleepiness and attention. This is unprecedented in the segment. New DS 7 is equipped with DS DRIVE ASSIST, adaptive cruise control that can initiate stopping and restarting without the driver intervening and an aid that enables the driver to keep the car either where it is or where they position it in the lane.

A limited edition DS 7 E-TENSE 4x4 360 LA PREMIÈRE is being offered at launch. Based on the DS 7 E-TENSE 4x4 360 OPÉRA, it introduces a new Gloss Black front bumper blade, black monograms and badges and a gloss black finish on the DS WINGS, the grille, the window surrounds and roof bars. The interior is available in Basalt Black and Pearl Grey. It will be offered in a choice of four colours: Lacquered Grey, Perla Nera Black, Platinum Grey and Crystal Pearl.