17 February 2009

Citroen DS Concept

Citroen DS Concept to debut at Geneva Motor Show

17 February 2009 - The Citroën DS Inside concept will be making its public debut at the 2009 Geneva Motor Show. The new model will be displayed alongside the Company's new corporate image. Embodying a bolder, three-dimensional version of the famous Double Chevron logo this new, modern, emblem supports the Company's spirit of Créative Technologie.

Providing evidence of Citroën's positive thinking, the company has also announced that it will be launching brand new models at the rate of one every six months for at least the next three years, and, one of the most exciting aspects of Citroën's forward planning is the announcement of a whole new, and totally separate, affordable premium model range – christened DS (Different Spirit).


The Citroën DS Inside which will be displayed at Geneva is a concept car realisation of the first of this future DS range. From a team headed up by British designer, Mark Lloyd, the DS Inside is characterised by its strong visual presence and seductive styling.

The concept is based on the smaller of the forthcoming DS models, the DS3, and will be the first to be launched in 2010, followed successively by the DS4 and DS5. The models will be positioned as premium models in, respectively, the small, medium and large car segments.

The line Créative Technologie will be used throughout all advertising; dealerships will be progressively upgraded to reflect the dynamic new image and emphasis will be placed on further elevating customer satisfaction; customer websites are being transformed; the approved used car programme is being upgraded to re-emerge as 'Citroën Select'; a new range of products is being developed for Fleet customers under the banner 'Citroën Business', and the WRC winning rally team has been renamed Citroën Racing.