9 March 2011

Chevrolet Orlando

Life-size Play-Doh Chevrolet sticks to road

9 March 2011 - Commuters and traffic wardens were surprised to see a life-size replica of a car made from 1.5 tonnes of Play-Doh parked up in a London street today. The hand-crafted sculpture was created by a team of eight model makers over a two week period to mark the UK launch of the new Chevrolet Orlando seven-seater car.

Research by the car company provided the inspiration for the world's biggest Play-Doh sculpture (4.6 metre by 1.8metre) as the modelling compound topped a poll of the most-loved toy from yesteryear. Over 1,000 UK adults voted for their favourite nostalgic toy from their childhood with Play-Doh gaining a fifth (19 per cent) of the vote closely followed by LEGO (17 per cent) and Kinder Egg (15 per cent).

Chevrolet

Les Turton from Chevrolet UK comments: "The new Orlando deserves another look and we believe this mould-breaking MPV is a real head-turner - especially when it's made from tonnes of the nation's most popular aqua-marine putty. Hopefully our launch will appeal to the inner-child in every parent and it will become a firm family favourite".