Internationale Auto Ausstellung (IAA) 2023

Print - Car shows are not doing well. More and more manufacturers are dropping out and thus fewer and fewer visitors come to the shows. To preserve Germany's most important car show, a new concept has therefore been chosen. Not only car manufacturers, but also suppliers and service providers from the automotive industry present themselves. Moreover, the show has moved from Frankfurt to Munich. There, in addition to the usual stands in the expo building, temporary showrooms have been built in the city centre.