A BMW TV commercial likewise won first prize in the 2008 Golden Steering Wheel, the public showing their great admiration of a TV commercial presenting the fortes of BMW Night Vision in both humorous and striking style.
The Golden Steering Wheel marks the latest highlight in a year particularly successful for the entire BMW 1-Series. In spring the BMW 118d was awarded the title of World Green Car of the Year 2008, the international jury honouring the efficiency of the BMW 118d powered by a 105 kW/143 hp four-cylinder diesel and making do with average fuel consumption of 4.5 litres/100 kilometres (equal to 62.8 mpg imp) in the EU test cycle and reducing CO2 emissions to a mere 119 grams per kilometre. This outstanding result is attributable to the BMW EfficientDynamics development strategy with its wide range of features coming as standard also in all other models in the BMW 1 Series.
The BMW 1 Series - a genuine success: sales figures up almost 50 per cent, BMW 1 Series Convertible by far the most successful open-air premium model in its segment. From January - September 2008 alone, sales of the BMW 1-Series were approximately 193,000 units, an increase over the same period last year by almost 50 per cent.
The BMW 1 Series Coupé, the prizewinner in Berlin, makes a significant contribution to this growth, just as the BMW 1 Series Convertible launched in spring 2008 and immediately becoming the most popular premium convertible in its segment likewise provides substantial momentum in sales: Up to September inclusive, the BMW 1 Series Convertible already accounts for more than 20,000 units sold - almost twice as many as the second-best model in this segment.