11 November 2008

BMW 1-Series Coupe

BMW 1-Series Coupe wins Goldenes Lenkrad

11 November 2008 - The BMW 1-Series Coupé coming first in its category in the 2008 Golden Steering Wheel Awards. Dr. Norbert Reithofer, the Chairman of the Board of Management of BMW AG, proudly took receipt of the Award sponsored by Europe's largest Sunday newspaper "Bild am Sonntag" in Berlin. This outstanding success of the BMW 1 Series Coupé is based on a readers' choice in which BMW's trendsetting two-door received no less than 26.4 per cent of a total of more than 220,000 votes cast. This convincing result confirms the great popularity of the BMW 1 Series, which continues to show a significant increase in sales also throughout 2008.

A BMW TV commercial likewise won first prize in the 2008 Golden Steering Wheel, the public showing their great admiration of a TV commercial presenting the fortes of BMW Night Vision in both humorous and striking style.

BMW 1-Series Coupe

The Golden Steering Wheel marks the latest highlight in a year particularly successful for the entire BMW 1-Series. In spring the BMW 118d was awarded the title of World Green Car of the Year 2008, the international jury honouring the efficiency of the BMW 118d powered by a 105 kW/143 hp four-cylinder diesel and making do with average fuel consumption of 4.5 litres/100 kilometres (equal to 62.8 mpg imp) in the EU test cycle and reducing CO2 emissions to a mere 119 grams per kilometre. This outstanding result is attributable to the BMW EfficientDynamics development strategy with its wide range of features coming as standard also in all other models in the BMW 1 Series.

The BMW 1 Series - a genuine success: sales figures up almost 50 per cent, BMW 1 Series Convertible by far the most successful open-air premium model in its segment. From January - September 2008 alone, sales of the BMW 1-Series were approximately 193,000 units, an increase over the same period last year by almost 50 per cent.

BMW 1-Series Coupe

The BMW 1 Series Coupé, the prizewinner in Berlin, makes a significant contribution to this growth, just as the BMW 1 Series Convertible launched in spring 2008 and immediately becoming the most popular premium convertible in its segment likewise provides substantial momentum in sales: Up to September inclusive, the BMW 1 Series Convertible already accounts for more than 20,000 units sold - almost twice as many as the second-best model in this segment.