BMW 1-Series (2004 - 2011)

Print - "Premium branding", that means paying more for exactly the same. A few car manufacturers offer compact cars at majestic prices and then call it a "premium brand". Due to a carefully built image and a slightly nicer finish, the manufacturer manages to convince the buyer that a normal car as a "premium brand" suddenly offers huge added value. BMW enters this highly questionable class with the 1-series. Is the 1-series only a BMW in name and price, or does this newcomer really have added value?