The DS 7 Crossback is the first model developed in-house by the brand. It is not simply a Citroën with a stylish makeover, but a model that was designed as a DS from the outset. At the time, DS chose a mid-size SUV as its first model because it anticipated there would be high demand for it. That prediction has come true, as the 7 is DS’s best-selling model in several countries. Now it is time for an all-new generation. Will the new 7 be able to build on the success of the first generation?