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The intention was to photograph the 3-series in front of different
office buildings to get an impression of how that would look. This
immediately caused problems: does the 3 belong in the executive
parking spaces straight in front of the entrance, or in a parking
space that the rest of the personnel use? The answer was easy for
the 5-series: executive. The 1-series is obvious too: personnel.
The 3-series however is more difficult to place.
Technology
Driving from one office building to the next it is remarkable
how the 3-series distinguishes itself from other business cars in
this range: the technology is progressive, the mechanics are
perfect. The rest of the drive would therefore continue to be a
search for spectacular machinery!
To begin with the technology: almost everything that makes the
5-series progressive can be found in the 3-series test-vehicle
"Executive Dynamic"-version. The most important of them all
is iDrive; BMW's system that combines navigation, telephony, audio
and on-board computer into a system with one screen and one button.
This system is still by far the best system on the market. It not
only works well, it is adjustable to one's own taste too and
extremely easy to operate. iDrive is not available for the
1-series, nor even for the X3, but, for whatever misguided reason,
it is for the new 3-series!
But the urge for regeneration does not end with iDrive. At the
time almost every detail has been re-developed and now the new
3-series is profiting from that. Even things like operating the
indicators and windscreen wipers are more practical than they are
in almost any other car, but strangely enough they have not yet
been copied. The sleek design of the interior of the 5-series has
been adopted almost unchanged, albeit the 3-series is not
incredibly spacious.
Space
The front seats, where the seat is adjustable in length, are
special. Not only the height but also the seating angle is
adjustable, where with many other cars sitting lower automatically
means leaning further back. The width of the backrest is even
electrically adjustable. A lumbar support however has been
completely forgotten, just where the extra support in the lower
back would be most welcome, especially during longer journeys.
The room on the back seat should rapidly be forgotten too.
Despite well thought through space saving measures in the back of
the front seats, the legroom is considerably less than average for
a car in this range. This is, among other things, a result of the
space needed for the rear wheel drive, which brings us to the next
distinctive point: mechanics.
Mechanics
Smart electronics and thought through ergonomics make for a lot
of comfort, but the real work comes down to mechanics. Particularly
here BMW has held within living memory to its own course. So it is
that every BMW has rear wheel drive. The front wheels are only
there for steering and are not "bothered" to perform any other
duty. BMW takes it even a step further than other rear wheel drives
by distributing the weight as evenly as possible over the front and
rear wheels.
The outcome is a car that reacts noticeably more pleasantly,
particularly in the bends. The driver feels able to do more with
the car and to have better control. In a nutshell: lots of driving
enjoyment and the urge to go round every roundabout at least twice!
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Still, it is this point in particular that the 3-series falls
behind within its own family. In the past BMW has demonstrated that
things can yet be better. A 5-series, if provided with "active
front steering" (for description see test report 530d),
manoeuvres just as well in city traffic, but is even more stable at
high speeds thanks to its size. The 1-series is much livelier
thanks to its light weight and therefore a much more manoeuvrable
car than the new 3-series. The wide tyres on this 320d make this
test vehicle very sensitive to ruts and every rough patch and
unevenness is felt in the steering wheel.
Diesel
The pricelist includes four petrol engines (from 1.8 to 3.0
litre) and one 2-litre diesel engine. The choice of the latter was
made because of the aim at the business market. For a car this size
an engine of "only" 2 litres may be somewhat small. Thanks to the
use of a lot of aluminium and synthetics the 3-series is relatively
lightweight, which gives the engine more than enough power.
The key is replaced with a cube that nevertheless does not offer
"keyless entry". This electronic "key" has buttons to lock
and unlock the doors. The electronic key is placed in a slot in the
dashboard and then all it takes is a short push on the start
button. The electronics deal with pre-heating, if necessary, and
then start the engine. Only a very good listener will hear this is
a diesel engine, for the 3-series is as quiet as can be expected of
a car in this price range.
Communication
Thereafter all expectations of a new BMW become reality.
Communication between car and driver is very good, which already
begins with the pedals. Through the clutch it is obvious how much
power the engine provides by noting how few revolutions are
required. Unfortunately there is no water temperature gauge, or a
rev counter with a lit dial like the one in the more expensive BMW,
which indicates how many revolutions are acceptable with the
current engine temperature.
Very practical however is the analogue
fuel consumption meter that gives an exact reading of the current
fuel consumption and helps to drive more economically. Despite this
the fuel consumption was higher than stated by the manufacturer
even with a way of driving that for many other test vehicles has
lead to a more economical consumption than the manufacturer's
promise.
On the other hand though stands a great performance. 0 to 62 mph
takes 8.3 seconds, which for a diesel is remarkably fast. On the
motorway too there is always enough reserve left, which gives a
feeling of superiority. In sixth gear the 2-litre diesel hardly
makes a sound and large distances are covered with great ease.
Drivers leasing this car can relax.
Conclusion
Many drivers that lease a car feared the new and extravagant
design of BMW, and many have still not come to terms with it. The
3-series has been adjusted on all points so that the sharp edges
have been taken away literally and figuratively speaking. This
makes the newcomer more acceptable even to a more conservative
public. Once parked next to an old 3-series, the progress still is
huge and the predecessor instantly looks hopelessly
out-of-date.
Handling too has greatly improved and BMW has not deviated from
its formula for success. Still, there is something better, it is
nothing less than a competitor from within BMW: the 1-series is
livelier and offers more pleasure for less money. The 3-series
though does do better in comfort (level of noise, space and
equipment) and even gets close to the 5-series. Whatever the choice
may be: the driver of a leased car with an eye for pure driving can
trust BMW to provide a car on any level.
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